Reflect for a moment on this profile: you live in the suburbs of a city, your job’s location is in a large concentration of companies about 15 km from the place you live in. To get there, there are about three viable routes, whose effectiveness varies from day-to-day according to seasonal factors, such as school periods or large events nearby; unpredictable factors, such as accidents, roadblocks or bad weather; and economic factors, such as tolls.
Unfortunately, public transportation is not an option for everyone: maybe your job requires mobility during working hours, you may also recurrently leave at different times or simply because the area where you live/work doesn’t have a good supply of public transports.
This is not a coincidence, the last few decades have been a period of economic prosperity, the number of cars in circulation continues to increase, the main concentrations of employment are centered in large industrial or commercial areas and housing has been pushed to the suburbs, where the average citizen will have greater chances of getting good housing at a reasonable price.
In Motor Vehicle from Wikipedia.
This scenario of economic pressures, growing numbers of vehicles in circulation and even the latest trend of greater labour mobility, makes it harder to take important decisions about where to live and work. In most cases, we are victims of circumstances and these decisions are taken by us, but if this is your case, you can take comfort in the fact that you are not alone in this boat, just look at your fellow driver at your side, stuck in traffic – he is likely your neighbour.
When I hear that the world is an increasingly complex place, I cannot help but think that whoever repeats these words probably spends a great deal of time in traffic. There are few things more soul crushing than facing the same blockages day after day, especially when you’re behind the wheel of a technological marvel that was built to move and you’re stuck inside it, slower than ever.
Navigation plays a part in all this; one cannot follow the same paths and expect a different outcome. Luck itself, although important, is not reliable and to make the best choices our best chance lies in having the best tools.
That’s why we see every day how important a good navigation system with real-time traffic information is, because it can help you avoid frustration, cut on expenses, but mainly save you time. When a tool can check all of these three boxes, it’s not only good, it’s indispensable. The market is paying attention to this fact, currently an on-board navigation system is among the most popular automobile “so called” extras and on the mobile market, navigation apps are some of the most downloaded in the world.
Trends come and go, but good products and services persist. We believe that movement is inevitable and that when facing the unknown, direction is your strongest ally.